Greg and Dewey recently traveled with art director Amy Rausch to complete a fast-paced, computer hard drive overloading, dog and pony, 4-day location shoot for Patterson Companies. The shoot took place at four locations in Connecticut, New Hampshire, and Massachusetts.
Dog and Pony? That’s right, the subjects were horses, dogs, cats, iguanas, and their caring veterinarians. As one Massachusetts local jokingly asked Greg, “Aren’t there any dogs in Minnesota?”
Webster Veterinary
The draw to the east coast was Webster Veterinary, a division of Patterson Companies, Inc. Webster, located in Devens, MA, is the leading distributor of veterinary supplies to companion-pet veterinary clinics in the eastern United States. The goal, under direction of Amy Rausch and DVM Scott Handler, was to build a library of images to be used in Webster marketing materials.
As a doctor of veterinarian medicine and also the marketing director for Webster, Handler arranged for Greg and Dewey to photograph veterinarians, technicians, and patients in two Equine facilities and two small animal clinics/hospitals.
Day 1: Fairfield Equine in Newton, Connecticut
How can you pose a horse? With plenty of tranquilizer, of course. Well, that is not exactly true. It was very important for Greg and Dewey to be “shooting” as the doctors perform their patient care and exams.
Scott Handler and Rebecca Timpano, a marketing professional for Webster with extensive equine experience, guided the photographers to capture the essential procedures.
- Technicians taking digital X-Rays
- Shock wave therapy, horse secured by twitch
Why the headphones?
Shock wave therapy is a treatment that is increasingly used by veterinarians to treat orthopedic problems such as bone fractures. This treatment does not use electrical pulses, but rather high-energy acoustic pulses, much like sound waves, that have the ability to travel readily through soft tissues to effect hard material and tissues such as mineralized deposits or bone.
- Extensive IV treatment care
Day 2: Animal Medical Center in Nashua, New Hampshire
The small animal clinic in Nashua was bustling with furry feline patients, some with basic checkups and others undergoing extensive surgery. There were also many breeds and sizes of dogs from a Jack Russell all the way up to the Great Dane.
Did we mention the iguana?
- Technician takes digital X-Rays of the cat’s teeth. Yes, the cat is sleeping, never mind the open eye.
Day 3: Massachusetts Equine Clinic in Uxbridge, MA
This was a beautiful setting for our Saturday morning shoot in south eastern Massachusetts. Uxbridge is just an hour from Boston and only 15 minutes from northern Rhode Island.
- Mass. Equine Clinic in Uxbridge
- “Floating” the horse’s teeth
Horses chew their food from grinding their teeth from side to side. This can cause sharp edges and uneven wear. Floating the horse’s teeth is a process that files down any ridges or points. This needs to be completed usually once per year to prevent possible damage to the horse’s tongue, cheek, or gums.
- Vet tests Horse’s mobility
Day 4: Chelmsford Animal Hospital in Chelmsford, MA
This last day of the shoot was another opportunity to capture more small animals,
photos in the lab, exams, and some with the animal’s owners.
- Behind the scenes: Dewey in lab
That’s a wrap!
Legal line: No felines or furry things were harmed during the shoot.
More about our wonderful client: Patterson Companies is an industry-leading specialty distributor serving the dental, veterinary and rehabilitation supply markets. Driven to meet the needs of healthcare professionals in these growing markets, Patterson provides a total-package approach to doing business.
Gamut One Studios is proud to be Patterson Companies’ contracted vendor for professional photography services. Gamut One Studios is a full service commercial photography studio in Minneapolis. Whether on location or in our 10,000 sq. ft. studio, G1 Studios delivers the best in high quality images and customer service.
