It is important to focus on the overall ethos and not just the details. For many years people would look at the details of Lyons’ 1968 XJ car and then reproduce the car in various sizes and shapes. I flipped it all - for the better or worse. If Lyons were still alive, he'd be far ahead of us all. He was a visionary.
What led to your partnership with Bremont?
Our design department was working on the C-X75 Concept car when a guy discovered Bremont, a British watchmaker. We made only five watches, but wanted one for the dashboard.Patek Philippe Nautilus Replica Watches I was fascinated by the Bremont brothers and the story they told. I built a relationship with them, and now love the story more than ever. It's like something out of a movie! The C-X75 was a special clock that could be converted into a pocketwatch.
When we designed the new Lightweight E-Types I suggested that we make watches for owners. These cars cost PS1.2 million. A luxury watch would be the ideal way to keep track of the chassis and engine number. We designed the watch with each other and then created a series of production pieces using the E-Type graphics. We are definitely going to do more work together. I'm not sure what, but it will be in the future.
Bremont is the perfect partner for your passion for storytelling.
From the way they founded their company to each watch they produce, they are all brilliant. Wright Flyer is my favorite watch. I love the Endurance, the EP120 and many others. The importance of narratives is now widely recognized, but Nick and Giles are pioneers. It's wonderful to be able to tell stories, they give you a whole new perspective.Panerai Luminor Gmt Power Reserve Replica I want to incorporate it into my cars so that each one tells a unique story about the history and development of the company. With our watch, we have small details like the rotor resembling a steering-wheel, leather straps made from the same material as our car seats, metal that is the same alloy we use in our cars, etc. The chassis and engine numbers are engraved on the back of the watch, making it the owner's document.