{"id":1182,"date":"2013-04-30T16:52:08","date_gmt":"2013-04-30T21:52:08","guid":{"rendered":"http:\/\/gamut1studios.com\/blog\/?p=1182"},"modified":"2013-04-30T16:52:08","modified_gmt":"2013-04-30T21:52:08","slug":"problem-solving-photography","status":"publish","type":"post","link":"https:\/\/gamut1studios.com\/blog\/?p=1182","title":{"rendered":"Problem Solving Photography"},"content":{"rendered":"<p>With an aggressive, long term marketing plan in place, \u00a0Medivators\u2019 Creative Director, Sonia Leonard, wanted to capture a variety of images on location including people and environment as well as complex product photography at their Houston, Texas R&amp;D lab for use in an array of marketing applications.\u00a0 Recognizing that Medivators\u2019 image needs were widely varied in theme, style and final use, Gamut One knew that all images would still need a consistent, finished result from an experienced, versatile photographer.<\/p>\n<p><a href=\"http:\/\/gamut1studios.com\/blog\/wp-content\/uploads\/2013\/04\/spread-1-final.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1183\" title=\"Medivators spread 1-final\" src=\"http:\/\/gamut1studios.com\/blog\/wp-content\/uploads\/2013\/04\/spread-1-final.jpg\" alt=\"\" width=\"800\" height=\"903\" srcset=\"https:\/\/gamut1studios.com\/blog\/wp-content\/uploads\/2013\/04\/spread-1-final.jpg 800w, https:\/\/gamut1studios.com\/blog\/wp-content\/uploads\/2013\/04\/spread-1-final-265x300.jpg 265w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p>In order to streamline the process for our busy client (recent merger, new product line), Gamut One photographer, Bill Bartlett, who has over 25 years of expertise photographing medical products and more, helped Medivators set an efficient photo shoot agenda for a rigorous five day shoot.<\/p>\n<p>Bill designed a plan with the Medivators\u2019 marketing team that\u00a0would create\u00a0a substantial library of proprietary images in a broad range of themes and styles that could later be used individually or combined in detailed composites\u00a0to control position and focus as well as allowing flexibility in the future to re-configure the elements for a unique finished image. \u00a0This is an effective way to visually create and express a marketing message such as showcasing Medivators\u2019 high level of personal service and detailed product in a single composite.<\/p>\n<p>For example, in the below image, the model, background and product\u00a0were all shot at different times with their own precise staging structure to ensure the perspective, lighting and composition for both images flowed with one another.<\/p>\n<p><a href=\"http:\/\/gamut1studios.com\/blog\/wp-content\/uploads\/2013\/04\/endoscope-cover_final-example.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1186\" title=\"endoscope cover_final-example\" src=\"http:\/\/gamut1studios.com\/blog\/wp-content\/uploads\/2013\/04\/endoscope-cover_final-example.jpg\" alt=\"\" width=\"600\" height=\"867\" srcset=\"https:\/\/gamut1studios.com\/blog\/wp-content\/uploads\/2013\/04\/endoscope-cover_final-example.jpg 600w, https:\/\/gamut1studios.com\/blog\/wp-content\/uploads\/2013\/04\/endoscope-cover_final-example-207x300.jpg 207w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><a href=\"http:\/\/gamut1studios.com\/blog\/wp-content\/uploads\/2013\/04\/howto.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1187\" title=\"howto\" src=\"http:\/\/gamut1studios.com\/blog\/wp-content\/uploads\/2013\/04\/howto.jpg\" alt=\"\" width=\"600\" height=\"390\" srcset=\"https:\/\/gamut1studios.com\/blog\/wp-content\/uploads\/2013\/04\/howto.jpg 600w, https:\/\/gamut1studios.com\/blog\/wp-content\/uploads\/2013\/04\/howto-300x195.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a>Gamut One Studios and their clients often find exceptional value in this approach\u00a0for building a client\u2019s internal library that can be used in a variety of applications for long-term use.\u00a0 The opposite approach, where companies purchase stock images will often result in inefficient spending, lack of personalized images also commonly used by competitors and poor usage options for long-term, multiple uses.\u00a0 Gamut One Studios\u2019 photographers will always work with our clients to meet all their needs in\u00a0a carefully planned and efficiently executed\u00a0photo shoot.<\/p>\n<p><a href=\"http:\/\/gamut1studios.com\/blog\/wp-content\/uploads\/2013\/04\/spread-2-final.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1188\" title=\"spread 2-final\" src=\"http:\/\/gamut1studios.com\/blog\/wp-content\/uploads\/2013\/04\/spread-2-final.jpg\" alt=\"\" width=\"800\" height=\"1066\" srcset=\"https:\/\/gamut1studios.com\/blog\/wp-content\/uploads\/2013\/04\/spread-2-final.jpg 800w, https:\/\/gamut1studios.com\/blog\/wp-content\/uploads\/2013\/04\/spread-2-final-225x300.jpg 225w, https:\/\/gamut1studios.com\/blog\/wp-content\/uploads\/2013\/04\/spread-2-final-768x1024.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p>Additional to thorough planning, pre-production meetings and shoot day execution, the final piece of the Medivators\u2019 photo shoot involved Bill\u2019s evaluation and adjustments of images to create an essential compilation of finished, professional images.\u00a0 Medivators now has a collection of high quality, original images that will be useful long term in diverse applications.<\/p>\n<p><a href=\"http:\/\/gamut1studios.com\/blog\/wp-content\/uploads\/2013\/04\/tip-cover-final1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1198\" title=\"tip cover-final\" src=\"http:\/\/gamut1studios.com\/blog\/wp-content\/uploads\/2013\/04\/tip-cover-final1.jpg\" alt=\"\" width=\"600\" height=\"805\" srcset=\"https:\/\/gamut1studios.com\/blog\/wp-content\/uploads\/2013\/04\/tip-cover-final1.jpg 600w, https:\/\/gamut1studios.com\/blog\/wp-content\/uploads\/2013\/04\/tip-cover-final1-223x300.jpg 223w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>Do you have a photography dilemma or are you wondering if a photo shoot could be in your budget?\u00a0 It will be worth your time to contact us at Gamut One Studios and we can walk you through the various options for achieving the best value and the highest quality, custom images that your business needs.<\/p>\n<p><a href=\"http:\/\/gamut1studios.com\/blog\/wp-content\/uploads\/2013\/04\/Medivators-group-3-final.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1190\" title=\"Medivators group 3 final\" src=\"http:\/\/gamut1studios.com\/blog\/wp-content\/uploads\/2013\/04\/Medivators-group-3-final.jpg\" alt=\"\" width=\"600\" height=\"513\" srcset=\"https:\/\/gamut1studios.com\/blog\/wp-content\/uploads\/2013\/04\/Medivators-group-3-final.jpg 600w, https:\/\/gamut1studios.com\/blog\/wp-content\/uploads\/2013\/04\/Medivators-group-3-final-300x256.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With an aggressive, long term marketing plan in place, \u00a0Medivators\u2019 Creative Director, Sonia Leonard, wanted to capture a variety of images on location including people and environment as well as complex product photography at their Houston, Texas R&amp;D lab for use in an array of marketing applications.\u00a0 Recognizing that Medivators\u2019 image needs were widely varied <a class=\"more-link excerpt-link\" href=\"https:\/\/gamut1studios.com\/blog\/?p=1182\">Continue Reading<span class=\"glyphicon 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